Megan Fox Kelly in Worth Magazine

Megan Fox Kelly was recently quoted in an article written in Worth Magazine by Ron Marans. The article, “How to Become an Artist’s Patron,” examines the benefits, merits, and the how-to’s of patronizing emerging artists who are just embarking on their careers.

From the From the opening paragraphs of the story:

“Although getting in on the ground floor of an emerging artist’s career can be a lucrative financial investment, it is universally accepted that the raison d’etre for patronization has to be passion, not profits. “When collectors want to get involved with the young artists or emerging artists it’s because they have a real interest in and love for the work that they’re making,” says MEGAN FOX KELLY, president of the APAA and an art advisor with offices in New York and Los Angeles.”

The article goes on to discuss the advantage of hiring an Art Advisor to assist collectors and act as their representative in all dealings.

“While gallerists and dealers are often keen to create relationships with customers, by nature, their primary interest is in the artist. This can create conflicts of interest. Art advisors, on the other hand, are “objective advocates who work solely in the best interests of our clients,” according to the APAA’s website.

Art advisors are different than art consultants, with whom many are familiar from the corporate world. Among other tasks, consultants often act as a kind of liaison, helping to find art to fill commercial and corporate spaces. Art advisors are more like guides for their clients as well as someone who can open doors to those super-selective galleries. Having the right advisor offers an immediate stamp of approval.”

Read the full article here - Worth Magazine

Megan Kelly