Focus, not faff: considered adjustments prove welcome at TEFAF Maastricht

The stand of Galerie Eric Coatelem at Tefaf Maastricht's 2024 edition. Photo by Loraine Bodewes. Courtesy of Tefaf

Journalist Riah Pryor spoke with Megan Fox Kelly about her thoughts on TEFAF Maastricht’s changes to the fair, specifically in regards to encouraging younger audiences.

There were also early signs that Tefaf’s efforts to welcome new generations of buyers were paying off. “There were young collectors at the preview days—not just the young curators but young private collectors. And they were engaging not only in the more contemporary art but in Old Masters, design, Asian art and antiquities, prints and works on paper,” says Megan Fox Kelly, the New York-based art adviser.

Read Pryor’s full coverage in The Art Newspaper here.